Social Media Marketing explained
Social Media Marketing is how you promote and market your product, service or brand through social media platforms. The built-in audiences and interactivity on both platforms allows businesses to connect with people who could become their customers, grow brand awareness and increase website traffic and sale. This can include many different tactics and strategies that work together to establish a strong brand on the internet, as well as create deep connections with your audience.
Components of Social Media Marketing
Content Creation:
Regular Posts and Updates: Posting regular content such as text updates, images, videos, infographics etc. helps to remain in public view and active with the target audience
• Stories and Reels: Use of ephemeral content such as Instagram or Facebooks “Stories” allows to make frequent updates regarding about new happenings, while simultaneously creating viral video and audio recording via TikTok /Instagram reels.